Sample of organizations I’ve worked with including, but not limited to, creating brand and marketing plans and educating social entrepreneurs on how to elevate and amplify their businesses.
Maryland Institute College of Art
Director of Brand marketing, Open Studies
MICA’s Office of Open Studies fuels creative journeys through convenient and innovative learning models that provide broad access to the college’s rigorous art and design education. As the Director of Brand Marketing, I created the brand & marketing frameworks, strategies, plans, budgets, and campaigns to position the academic unit in the market and to promote the year-round degree and non-degree programming which serve over 1,000 students each year.
Amazon
WORKSHOP PRESENTER
I was invited to deliver a TED-talk style presentation about managing online marketing for social media to their employees during Black Startup Week, an event hosted by the Amazon Black Employee Network.
Conscious Venture Lab
Brand strategy consultant
The CEO and Founder of Conscious Venture Lab (CVL) hired me to develop a strategy to refine and develop the CVL and Conscious Venture Partner’s brand. The deliverables were centered on verbal identity: refined positioning statement, tagline architecture, positioning statements; marketing audit: baseline understanding of digital channel performance and data analytics; and recommendations for a visual identity refresh.
Baltimore Corps
Brand & marketing Workshop Presenter
Baltimore Corps builds robust and equitable processes to enlist talent in advancing Baltimore’s most promising social innovations. The Elevation Awards provide planning grants of $10,000 and personalized support to people of color who are Baltimore City residents piloting novel approaches to strengthen Baltimore communities. I conducted workshops to provide strategies and tools for the entrepreneurs to utilize in their businesses.
Wide Angle Youth Media
Brand & marketing Workshop presenter
Wide Angle Productions crafts compelling stories and graphic design projects for organizations and businesses that strive to make Baltimore a healthier, happier city. They employ and empower our Youth Producers, Baltimore City youth ages 16-24. As budding storytellers, they concept, shoot and edit stories from start to finish. I conducted workshops to enlighten and share marketing frameworks to the budding designers and artists.
she_builds global initiative
Baltimore city chapter ambassador / re:nesans 2040 campaign strategist
The #SHE_BUILDS Global Initiative is an international platform that exists to accelerate social, economic, and environmental progress in Haiti by equipping entrepreneurs, innovators, and change makers with the tools to scale their impact. From 2018-2021 I served as the Baltimore Chapter Ambassador and supported the Global Initiative by providing marketing strategy and research to help develop our ecosystem tools, including the re:nesans 2040 campaign.
Hack baltimore
Emeritus, Brand & Marketing Chair
HACK Baltimore is the first city-wide tech movement that teams up community advocates, non-profits, technologists and city residents to design “sustainable” solutions for the challenges impacting Baltimore. As the emeritus Brand & Marketing Director, my role was to establish the brand & marketing frameworks, which included producing promotional videos to announce the initiative.
Baltimore young professionals (BYP)
Membership & Social Media MANAGER
BYP is a community group that builds social capital through carefully curated events and amplifying the good work of Black professionals along the way. I created and managed their social media accounts which has garnered over 6,000 followers since inception.